When Your Supply Chain Stops Fitting Your Business
How growth exposes the assumptions and handoffs that quietly erode profitability.
Read articleNotes from the business side
The numbers rarely tell the whole story.
Revenue is growing. Teams are hitting their targets. The strategy looks right on paper. So why isn’t the business performing as expected?
Over the past 20 years, I’ve worked at the intersection of commercial strategy, customer experience and operations. One thing I’ve learned is that the problem often sits somewhere nobody owns: between functions, between decisions, and between what looks good on a spreadsheet and what works in practice.
Through my writing, I explore these challenges, question familiar assumptions and share practical perspectives on building better businesses, developing people and turning strategy into results.
The real story is rarely in the numbers alone.
The problems I keep coming back to
Commercial performance
Why growth does not always become profit, and the decisions behind range, pricing and margin.
Operating models and execution
Why businesses outgrow the way they work, and how gaps between functions create cost and lost value.
Customer experience
Why problems in customer service often start much earlier in the chain.
Technology and AI
Where it solves a real problem, and where it only adds complexity.
Ideas worth exploring
The problems look different.
The underlying pattern is often the same.
The Range Cut That Actually Worked
Why range rationalisation is a commercial decision, not simply a cost exercise.
Read articleBefore You Cut Costs, Find the Leak
Why understanding where value is lost should come before deciding what to cut.
Read article
Where I’ve done the work
- 20+Years of experience
- $1.5B+Annual spend managed
- 200+People led
Selected organisations
Experience across retail, ecommerce, FMCG and health tech, spanning commercial strategy, category management, procurement, global sourcing, operations and customer experience.
Executive MBA, Massey University.
Leadership, learning & mentoring
I enjoy mentoring and teaching because it keeps me curious and connected to the next generation of leaders.
Selected contributions · 2026
- OctGuest lecturer & workshop lead, UTS StartupsUsing AI to build an ideal customer profile.
- SepMentor, UNSW Business School
- SepJudge & mentor, MASCA Think Tank semifinals showcase
- JulJudge, UNSW Peter Farrell Cup semifinals
Different perspectives lead to better decisions.
Continue the conversation.
I write about commercial performance, operating models and the decisions that shape business outcomes.